Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/06716_Field_TCUM T281.txt

Text File | 1996-04-10 | 902b | 16 lines

equilibrium among all of the senses and faculties leading, as we
say, to a “new outlook”—new attitudes and preferences in
many areas.

     In the simplest terms, as already noted, housing is an
effort to extend the body’s heat-control mechanism. Clothing
tackles the problem more directly but less fundamentally, and
privately rather than socially. Both clothing and housing store
warmth and energy and make these readily accessible for the
execution of many tasks otherwise impossible. In making heat
and energy accessible socially, to the family or the group,
housing fosters new skills and new learning, performing the
basic functions of all other media. Heat control is the key
factor in housing, as well as in clothing. The Eskimo’s dwelling is
a good example. The Eskimo can go for days without food at
50 degrees below zero. The unclad native, deprived of